SET welcomes IT product retailer and wholesaler “ADVICE” on Jan 31

Published on 31/01/2024

BANGKOK, January 30, 2024 – The Stock Exchange of Thailand will list Advice IT Infinite pcl, an end-to-end IT product distributor and aftersales service provider, on January 31, 2024 under the ticker symbol “ADVICE”. The company has a market capitalization at its initial public offering (IPO) of THB 2.01 billion (USD approx. 56.21 million).


SET Senior Executive Vice President Manpong Senanarong said that ADVICE will be listed and start trading on SET in the Services industry group, Commerce sector.


ADVICE is one of Thailand’s large-scale IT product retailer and wholesaler. The company operates stores under “Advice” brand in IT superstores, offering a wide range of IT products which cover general IT products and products for target groups of customers such as devices for gamers, streamers, YouTubers and creators. Digital lifestyle and Internet of Things (IoT) products as well as smartphones and home appliances are also available. ADVICE’s products are sold at 338 outlets nationwide and online channels. It also provides comprehensive after-sales services concerning product claims, repair and checks for IT devices.


After the IPO, ADVICE has a paid-up capital of THB 310 million consisting of 450 million existing common shares and 170 million newly issued shares, with a par value of THB 0.50 each. It offered the newly issued shares to the general public during January 22-24, 2024, at a price of THB 3.24 each. The IPO price is equivalent to the price-to-earnings ratio (P/E ratio) of 7.26 times. KGI Securities (Thailand) pcl is the financial adviser and Asia Plus Securities Co., Ltd. is the lead underwriter.


ADVICE Chief Executive Officer Nath Natthanithikarat said the company is delighted to be listed on SET and the listing will be an important stepping stone to significantly increase business expansion opportunities. The company is highly confident that the strong capital, resulting from this fundraising and a listed company status with good corporate governance will enable the company to grow steadily and sustainably. The proceeds arising from the fundraising will be used to open new outlets, modernize existing stores, repay financial institutions’ loans, support its working capital for product procurement and improve its IT systems.


ADVICE’s dividend policy is to pay at least 40 percent of net profit from its special financial statements after all reserves required by law and its annual regulations. However, dividend payment is subject to change, depending on suitability and operation plans in the future as deemed appropriate  by the company’s board of directors and/or shareholders.


ADVICE’s major shareholders after the IPO are Thai Joint Venture Groups Co., Ltd. (25.8 percent), Nath Natthanithikarat (25.2 percent) and Amorn Thathong (9.9 percent). Their shareholdings totally account for 60.9 percent of the paid-up capital.


For more information on ADVICE, please see the company’s prospectus at the Securities and Exchange Commission’s website at; and for general information, please visit and